Giga Feirão WebMotors
3D PRODUCTION / CAMPAIGN VISUALS
The Project
Following the work developed for the Kasinski campaign, the same production team brought me in for the Giga Feirão WebMotors campaign.
This time, the project covered both television advertising and printed campaign materials, with multiple versions created for different locations and applications.
My work involved the development of the 3D environments, vehicle visuals, graphic elements and the integration of the live-action footage into the final campaign pieces.
Role
2D/3D Production
Visual Development
ON-SET Collaboration
FROM PRINT TO FILM
Unlike the Kasinski campaign, where the need for high-resolution print material emerged after the film production had already begun, the WebMotors campaign was developed from the start with printed applications in mind.
The environments and 3D assets were therefore created at the higher resolution and level of detail required for print. The same assets could then be reused for the television versions, avoiding the need to rebuild or remodel the scenes later.
This approach helped keep the production consistent across different media while reducing unnecessary rework within a tight production schedule.
3D PRODUCTION
The campaign combined live-action footage with 3D environments, vehicles, graphic elements and composited backgrounds.
The scenes were developed to work across both still and moving formats, with enough detail and resolution to support the printed campaign materials as well as the television films.
IDENTITY
The campaign’s visual system had to remain consistent across television, print and promotional applications. The 3D environments, vehicles, graphic elements and campaign information were developed as parts of the same visual language.
CAMPAIGN APPLICATIONS
The same visual assets were adapted into different campaign formats, allowing the production to support multiple layouts, offers and regional versions without rebuilding the visual foundation for each application.
FROM LIVE ACTION TO FINAL IMAGE
The campaign also involved live-action footage shot against a blue screen, later integrated with the 3D environments and graphic elements developed for the campaign.
FINAL DELIVERY
The final assets were delivered across the campaign’s different formats, from television films to printed and promotional materials, maintaining the same visual language throughout the campaign.