SEBRAE EMPRETEC
The chroma key technique is a valuable tool in institutional films, allowing the creation of virtual environments that complement the brand or organization’s message. When filming in front of a green or blue background, chroma key makes it easy to replace that background with images or videos that visually represent the company’s identity.
The composition with 3D scenes further enhances the visual impact, adding depth and realism to the scenes. Digital elements, such as products, logos and graphics, are precisely integrated, reinforcing the narrative and message of the institutional film.
These techniques offer filmmakers the opportunity to create visually stunning productions that highlight company values and goals in an engaging and memorable way. With chroma key and 3D scene composition, institutional films can transmit their message in a more effective and impactful way.